MenuClose
YAMATO DENSHI / WORLD EDITION
English
← All storiesYAMATO DENSHI Special Feature / Meiji Challenger

A new container opened up the world: Momofuku Ando's invention began with the people who would eat it.

Published Publisher 大和伝志Editorial principles

Even in space, there are people who eat.

In 2005, space food ramen "Space Ram" was born. According to the museum's explanation, the basis of this technology is the instant oil-heat drying method established for chicken ramen in 1958. Then, many efforts were made to make it possible to eat food in space.[2]

It's not enough to just take the form that was convenient on earth to space. If the environment in which it is used changes, the conditions for rethinking it will also change. However, the starting point remains the same: there are people who eat food, and we think about their problems.

Interpreting YAMATO DENSHI

Passing on a way of asking questions, not just a finished product.

In 300 years, kitchens and workplaces will be different than they are now. That's why, rather than leaving the current form as an absolute answer, I would like to leave the question ``where does the other party go, what problems do they have, and how do they use it?'' What YAMATO DENSHI sees in Momofuku's life is the power of observation that continues to work even when the environment changes.

I didn't overlook the action of breaking noodles. Meal design including containers. The technology that was developed on earth was reexamined in a different environment. What connects these is the attitude of trying to get closer to the reality of the user rather than the common sense of the creator.

New ideas don't have to be far away. The person in front of me is trying to come up with something with some difficulty. In that small scene, there may be an entrance to the next world.

What you take home from this life.

The entrance to change the world is
It was the way to eat that was right in front of me.

  • I look at the problems that need to be solved, rather than my age.Chicken Ramen was born at the age of 48. Rather than lamenting the time to start, I look at the problems I can tackle now.
  • Use different usage as a clue to invention.He eats noodles with a cup and fork. His unconventional behavior provides hints for new products.
  • Transform the value you want to deliver into a form that you can deliver.From the dining table to space. The range of useful technology will expand by adapting it to the environment in which it will be used.

Before you try to change the recipient, try changing the delivery method. There may be a door to a new market.

Take the wisdom you read and take a step forward today.

Watch the first five minutes without giving instructions.

Have first-time users try out the materials and tools you have created. After getting their consent, do not explain any more than necessary for the first five minutes, and record where their hands stop.

Open hint to think about

Give safety-related explanations first. Then, instead of blaming the other party's understanding for any confusion, try improving the order, display, and preparation time.

Historical materials and editing

This is a special feature on people based on publicly available historical materials. Events recorded in the history of the company and discussions by YAMATO DENSHI are separately recorded. New interviews with the individuals themselves and conversations by YAMATO DENSHI are not reproduced.

  1. Nissin Foods "Notice of the death of Founder and Chairman Momofuku Ando"
  2. Cup Noodles Museum Yokohama "About the Museum"
  3. Nissin Foods "Momofuku Ando Chronicle"
  4. nippon.com "Momofuku Ando: Changing the world's food and drink culture teacher"

Confirmation date of historical materials and images: October 11, 2026

Source of portrait photo

Young Momofuku Ando. Published on Commons as a photo from the 1930s. Source: Photo published on nippon.com.
Photographer unknown / Wikimedia Commons/Image source / PD-Japan-oldphoto(No modification of photo content)

Sources and references

CONTINUE YOUR JOURNEY

Let one story lead to another.

Connected ideas. Lives you have yet to discover.

All stories