Those eight years were spent doing more than waiting.
In 1937, eight years after the release of Shirotatsu, a whiskey that led to Kakubin was introduced.[3][4] If we simply describe the last eight years as ``waiting without giving up,'' we lose sight of the work that was done in that time.
Whiskey needs time to mature. On the other hand, there is also work that considers the tastes of drinkers and explores combinations of unprocessed sake. The parts that time solves and the parts that people work on cannot be combined. Continuing to take on challenges doesn't just mean looking at the clock.
Another interesting thing is the history of the name Kakubin. According to the official distillery newsletter, the name became popular among drinkers because of the distinctive shape of the bottle.[4] The users gave names to the products sent out by the makers.
Value is not something that can be achieved by a company unilaterally declaring it. They are picked up, called out to, and find a place in our lives. Products grow by including this process. When what you believe becomes the words of others, your work expands beyond your control for the first time.
Motokoka / Wikimedia Commons/Image source / CC BY-SA 4.0(No modification of photo content)
伝Interpreting YAMATO DENSHI
Distinguish what needs time from what can change today.
Growth and trust take time. However, if you stop explaining or improving the quality because of this, waiting becomes an excuse. What we can learn from these eight years is not so much the length of patience, but the perspective of distinguishing between the parts that we leave to time and the parts that we take care of ourselves.